Campaigns
MACONDO • One Hundred Years of Resilience
Editorial Campaign
MACONDO is an editorial campaign designed to explore the relation between Colombian magical realism and climate resilience along the Magdalena River. The campaign captures the everyday enchantment and the unique relationship between the local fishing communities and their environment in the swampy regions of Magdalena and Bolivar, one of Latin America’s largest aquatic ecosystems.
Topics
#ClimateResilience, #ClimateChange, #MagicalRealism, #NaturalResources, #RuralDepopulation
Partners
Colombian Ministry of Commerce, Industry and Tourism • Municipality of Mompox • Nikon
WARMI • Ancestral and Contemporary Feminism in the Altiplano
Editorial Campaign
WARMI investigates the link between ancestral and contemporary feminism, in the Andean Altiplano. Over the past decade in Argentina, the core values of feminism have been increasingly appropriated for political gain, leading to a distorted understanding of gender equality and a divisive discourse on the topic. In contrast, the Indigenous societies of the Altiplano present a different narrative, shaped by a matriarchal system rooted in the worldview that has evolved since the pre-Colombian era.
WARMI explores the rich symbolism of Cosmovision, weaving together the inspiring stories of Indigenous matriarchs, community leaders, educators, LGBTQ+ activists, mothers, and violence survivors — women who, through their personal stories, embody the true essence of feminism beyond any political rhetoric.
Topics
#Women'sRights, #WomenEmpowerment, #GenderEquality, #Cosmovision, #IndigenousRights
GAUCHA • Apple ShotOnIphone
Corporate Campaign
GAUCHA, the short film written and directed by Marco Vernaschi for Apple’s global campaign #ShotOnIphone, tells the inspiring story of Julia Lamas, a self-empowered gaucho matriarch. Deeply rooted in Argentina’s history, the gaucho culture is mostly perceived as a male-dominated culture. However, this is common misconception as Argentina’s most celebrated community is actually led by women.
Topics
#WomenEmpowerment, #GenderEquality, #IndigenousCultures #Feminism, #Cosmovision, #Worldview
Client
Apple Inc., Cupertino, USA
SEEDS for LIFE
Awareness Campaign
SEEDS for LIFE is an awareness campaign designed to expose the human cost of pesticide abuse due to industrial agriculture in Argentina. Specifically, this campaign focuses on the community of Avia Terai, Chaco, with the goal to raise awareness on the struggle of hundreds of families who are dealing with cancer and birth defects, as the result of continued exposure to pesticides.
Topics
#HumanRights, #AccessToWater #SustainableAgriculture, #PesticideAbuse, #IndustrialFarming
Partners
COLDPLAY · UNIVERSAL MUSIC · WARNER MUSIC · NIKON
WONDERS of JUJUY
Editorial Campaign
WONDERS of JUJUY Province, Argentina. Located in outermost northwest Argentina, Jujuy is home to the Quebrada de Humahuaca World Heritage site. The narrow valley is cloaked in colorful rock bands crafted over millennia. Elevate your Instagram with shots of Cerro de los Siete Colores (Hill of Seven Colors) and discover the mesmerizing array of cultures inhabiting this unique corner of the planet.
Topics
#CulturalHeritage, #IndigenousPeople, #SustainableTourism, #AndeanAltiplano #JujuyProvince
Client
Presidencia de la Nacion · Ministry of Tourism · Government of Jujuy